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20% off The Super Cute Book of Kawaii + More Limited Time Discounts
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Don’t miss these limited time discounts including 20% off our book of Kawaii, $10 coupon at Kawaii Republic & $5 off Freedom Japanese Market snack box.
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July 2026 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery + discounts!
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Quirky Decor for a Happy Home
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These kawaii homeware picks will make your space extra cute and happy with vases, lights, storage, rugs, candles & pillows.
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2026 Sanrio Character Ranking Results & Picks
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Congratulations to the winners of the 2026 Sanrio Character Ranking! We’ve got cute shopping picks with the most popular characters
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Guide to Regional Rail Passes in Japan
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Planning a Japan trip? These 1 day and multi-day regional rail passes are a fantastic option to explore the country, ride special trains and save money.
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Super Cute Sponsor News & Offers
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News, offers and discounts from our kawaii sponsors including Tamagotchi sticker books, Hello Kitty bags, BGM flake stickers, Japan video & more.
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TokyoTreat & Sakuraco Snack Box Highlights
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This month’s TokyoTreat & Sakuraco Japanese snack boxes are filled with seasonal and traditional treats & drinks inspired by Akihabara & Okinawa + get $5 off!
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Cute Characters – LINE FRIENDS
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Get to know more of the LINE FRIENDS with JOGUMAN, LAZY TAIL CLUB, Pickles the Frog & Pikuiku + where to buy kawaii merch.
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Cheeky Monkey Buys & DIYs
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These cute picks and DIYs will add a little more monkey business to your life with Monchhichi, banana tree, keychain, nail art & more.
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Kawaii Summer Desserts & Drinks Crafts
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Craft your favourite summer treats and drinks with kawaii tutorials, patterns and kits for crochet, cross stitch, embroidery, origami & more.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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